See what's in the air
An AI and hardware build that renders a multi-feed piece of data art.
Read the case studyWork
For thirty years, I’ve designed and built digital products for brands, agencies, and enterprise SaaS. The common thread is leading each with the big idea.
Design Systems with Claude
Design systems are only as useful as the reasoning that drives them.
Read the case studyTeaching Design Process to AI
Defining an AI design process at Oracle, and the question it uncovered.
Read the case studyAI New Member Coordinator
An AI coordinator to do the Scouting America volunteer job that fixes retention but nobody fills.
Read the case studyPatient-Safe Design
Three Oracle Redwood components, and two we killed to protect a patient.
Read the case studyManaging at Big Tech
Twelve reports, three continents, and no promotions to give for years.
Read the case studyTerra Design System
80-plus React components across 1,500 orgs, read against the standard line by line.
Read the case studyFCDC, Proximity Park
A rural Kansas development group's site, built to get site selectors to pick their county.
Read the case studyTrauma Smart
Branding and design of curriculum content for a renowned childhood-trauma treatment method.
Read the case studyDialectic Engineering
Rebranding Larson Binkley to Dialectic, with a custom mark inspired by Chuck Close.
Read the case studyTrolley Run
A 2014 brand for an unbranded KC race, built on an eye logo I found in a sneaker print.
Read the case studyHarvesters Food Network
Four hundred food-bank pages, spec to comps, resolved into three primary actions.
Read the case studyHilmor Tools
A new HVAC tool brand from Newell Rubbermaid, in a market as tribal as Milwaukee vs DeWalt.
Read the case studyAttack of the Undead Sheep
A trade show booth built as a Kinect game that pulled visitors onscreen to fight off zombie sheep.
Read the case studyBad Gift Emporium
This holiday microsite was a swap meet for terrible gifts, built in Flash and picked up by PCMag.
Read the case studyThe Stalls, Sonic Drive-In
Sonic's official Hills tie-in microsite, built to pass for an MTV property a viewer wouldn't clock.
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A few of the brands I've worked with