Attack of the Undead Sheep

Sullivan Higdon & Sink built its whole point of view around one idea: sheep are what happens to marketing that follows instead of leads. So when the agency needed a trade show booth for NAMA, the agricultural marketing conference, SHS brought its sheep-hating philosophy to life with a video game.

An Xbox Kinect controller watched the player as they grabbed a toy battle axe or Hulk fists to fight off a never-ending horde of zombie sheep. As they played, the Kinect took pictures of them in action. If their score was high enough, their photo was added to the high score wall of fame.

Once the game was running smoothly, I shot a quick video to document the experience.